preparation for pregnancy begins before pregnancy

The period before conception has a powerful impact on fertility, pregnancy and your baby’s early development.

your body begins preparing before you even realize it

Although pregnancy is officially counted from the first day of your last cycle, the most important biological processes begin much earlier — in the earliest stages after conception.

If your body enters this phase unprepared, certain factors can influence implantation and early development.

Preparation is not something that starts later.
It starts here.

woman holding book
woman holding book
WHY PREPARATION STARTS EARLY?

before pregnancy, many things remain unrecognized

Many women enter pregnancy without a clear understanding of their health.

Certain conditions and lifestyle factors can affect fertility, pregnancy and recovery — even if they are not obvious at first.

Through Freya, you can track these factors, understand your body and adjust your routine before pregnancy begins.

five woman standing on seashore
five woman standing on seashore
WHAT OFTEN GOES UNNOTICED?

key factors to be aware of:

blood pressure balance

Unstable or elevated blood pressure can increase the risk of complications if not recognized early.

thyroid function

Hormonal imbalance can affect fertility and early pregnancy development.

Impaired regulation may make conception more difficult and increase risks during pregnancy.

blood sugar regulation
iron levels

Low iron can reduce energy and affect your body’s readiness.

folic acid deficiency

Essential for early nervous system development — important even before pregnancy begins.

chronic stress and nutrition

Long-term stress and poor nutrition can disrupt hormonal balance and overall stability.

two person holding papercut heart

you don’t have to prepare on your own

Freya helps you understand your body and take the right steps before pregnancy.

preparing your body means supporting it from multiple sides

The goal is to enter pregnancy with balance — physically, hormonally and mentally.

This includes:

  • health assessment

  • nutrition adjustments

  • safe physical activity

  • emotional stability

Preparation is not about doing everything perfectly.
It’s about creating the right conditions.

Freya helps you structure this process step by step — through the app, with guidance tailored to your body and your stage.

pregnant near door
pregnant near door
PREPARATION IS A PROCESS

a simple, structured system inside the app

  • Personalized training adapted to your body

  • Health tracking and structured testing

  • Expert guidance when needed

  • Clear, actionable next steps

Built and continuously refined by experts

Every Freya program is developed by professionals who work daily with pregnant women and mothers — and continuously improved through real-world experience and latest insights.

Follow your program anytime, anywhere — through the Freya app

HOW FREYA SUPPORTS YOU?

supporting your body from within

Your body needs sufficient levels of key nutrients such as folic acid, iron, iodine and vitamin D.

Balanced nutrition helps:

  • stabilize hormonal function

  • support fertility

  • create a strong foundation for early development

Freya helps you understand what your body needs and how to support it through simple, practical recommendations.

woman sitting in front of table
woman sitting in front of table
NUTRITION BEFORE PREGNANCY

movement prepares your body for change

Regular, moderate activity supports:

  • metabolism

  • body composition

  • energy levels

  • emotional well-being

Women who already have a movement routine adapt more easily to the changes of pregnancy.

Inside the Freya app, your training is guided, safe and adapted to your readiness — so you always know what to do.

a woman running through a park in the fall
a woman running through a park in the fall
PHYSICAL ACTIVITY BEFORE PREGNANCY

stability begins from within

Preparing for pregnancy often brings new thoughts, questions and expectations.

Emotional balance and reduced stress help you enter this phase with more clarity and ease — and support your adaptation to both pregnancy and postpartum.

Freya supports you with structure and guidance — so you feel more grounded and less overwhelmed.

person in black long sleeve shirt holding babys feet
person in black long sleeve shirt holding babys feet
MENTAL PREPARATION

preparation reduces uncertainty

When you enter pregnancy prepared, everything becomes clearer.

You create a stable foundation — for yourself and for your baby.

And instead of uncertainty, you feel more in control, more supported and more ready for what comes next.

a pregnant woman holding her belly with sticky notes on it
a pregnant woman holding her belly with sticky notes on it
ENTERING PREGNANCY WITH CONFIDENCE
Infant's feet being held by a woman's hand with painted and manicured hands resting on a gray blanket

you’re not following generic advice

Every step you take is guided by experts who work with women in pregnancy and postpartum every day — so you can feel safe, supported and confident.

support that follows your parenting journey

Join programs that provide security through pregnancy, postpartum, and early child development.